Rentals on the Rise: Southeastern Taps New Growth Opportunity

You’ve decided you need some heavy equipment. Maybe you’ve got a big project coming down the pipe. You’re growing your business. Or you need a specialized machine or want to replace an old one. Do you rent or buy?

A Changing World

Twenty years ago, many builders and construction professionals chose to purchase the equipment they needed. There weren’t many alternatives. 

But that trend has changed significantly over the past two decades as our culture has become accustomed to renting everything, from cars and clothing to vacation homes and office space. “Renting equipment offers flexibility from both a capital standpoint, as well as the kinds of projects businesses and individuals can tackle,” says Dave Stimpert, our new Rental Director. 

“Whether it’s industrial construction, environmental services, or even weekend warrior projects, the growth and popularity of the rental platform has been phenomenal.”

A survey by the American Rental Assocation (ARA) revealed that renting equipment in the construction industry is at an all-time high. In fact, 93% of respondents reported renting equipment in 2019, and over 50% plan to rent even more machines in the coming years.

Ready. Set. Rent!

Southeastern has been in the rental business since 2014, and we’ve seen a lot of success in this area of business. But there is still room for improvement. We’re excited to broaden our horizons and continue providing ground-breaking service to our customers.

To make the most of this emerging and growing market, Southeastern is renewing and enhancing our rental focus. “Developing our Rental Division provides a full complement to our retail sales and gives customers multiple avenues,” says Dave. “It’s a whole new customer base and a huge opportunity for growth.” 

Initial steps involve developing a dedicated rental fleet in the Dublin and Cambridge markets and updating the Dublin Branch as a rental hub. “We’ll be building on the success of Southeastern Rents,” Dave explains. “We’ll start by ramping up offerings in these two markets and eventually expand to other branches.”

While equipment rentals provide customers with more options, they also serve to strengthen all areas of our business. As Dave notes, it’s part of our long-term approach of giving customers the best solution for their situation, whether that involves a rental, a purchase, or parts and service. 

“The growth potential is incredible, the market is there, and we’re getting our piece of it so we can continue to grow our company for another 60 years. I’m super stoked to work with everyone in making this a huge success for our customers and our business.”